How we approach SEO
The cornerstone of SEO is about what words or phrases potential customers use to search for businesses like yours.
Firstly we will look at what words and phrases are relevant to your marketing goals. These words and phrases are called keywords and include ‘long-tailed keywords’. Long-tailed keywords are longer expressions potential customers type into search engines or speak into smart devices like a smart speaker, or telephone.
Once we have a list of these keywords, we move on to the next step: competitor analysis.
If you have an existing website, we will go through all the things that could make it perform better in searches and make recommendations on how to fix them.
Your site content and structure is central to your SEO strategy. If your site isn’t ‘SEO friendly’ then any investment in paid advertising would be money down the drain. We perform a site audit that can identify what improvements and refinements can be carried out on your site in terms of the structure, content and inclusion of keywords. We will also identify anything that search engines might take exception to and recommend steps to fix them.
There could be many other businesses out there competing for the same customers. We can help you get in on the action.
We use various tools to track how your competitors use social media and keywords that help their content perform favourably. We then analyse the results and see how we can use this information to give you the edge in developing your SEO strategy.
We will then come up with a content strategy that is built on the keyword research, competitor analysis and site audit to give you a roadmap to create content.
Your content strategy will include a content plan based on all the research and evidence gained from the audit, competitor analysis and keyword research. It will determine what content needs to be created, when it needs to be published and which channels will be used.