The 5 reasons why you need a website audit

If you’re a small business owner, then you know how important it is to have a website. Your website is often the first impression potential customers have of your company, so it’s important to make sure it looks good and operates smoothly. But even if your website is up-and-running, that doesn’t mean it’s perfect. A website audit can help you identify any flaws or weaknesses in your site and fix them before they start costing you business. Here are 5 reasons why you should consider having a website audit done.

1. Improves your site SEO

A website audit will highlight issues like missing page descriptions or alt text for images. These are important things that can affect your site’s performance on search engines reducing your ranking if not fixed quickly.

2. Improves your site perfomance

Website audits will highlight issues like pages that take too long to load. This not only puts visitors off but can affect your SEO too. A web page should load in milliseconds especially as you can’t control the internet speed your potential customer has access to on their phone of other device.

3. To make sure your site is mobile-friendly

Most buying decisions are completed via mobile devices nowadays. Imagine your own a company that bakes cakes and someone  is looking for recommendations for a baker to make that urgent birthday cake. They post a message in their WhatsApp group and someone shares a link to your site. If your site isn’t mobile friendly you’ve just lost some potential business. A website audit would’ve highlighted that, giving you enough time to remedy the situation.

4. For increased security and privacy

You have a responsibility to keep your customer information secure and you can probably figure out what damage a security breach could do to your website and business. Conducting an audit of your website will give you a picture of what you should prioritise to ensure your site is resilient and secure. 

5. Find out which pages are getting the most traffic

It’s useful to know what content is performing better than others because you can make better decisions on what to invest your marketing budget on and get some idea on how you can improve the rest of your content. Knowing which pages are performing will help you pinpoint good keywords to use, your style of writing and even what audience you are attracting.

What should you do now?

We take care of all the technical details so you can focus on what matters most – your business. With a website audit from us, we’ll identify any content that needs to be updated or removed and help ensure you have a site that is optimised for search engines as well as people who are browsing on their smartphones. Sign up now to get started with our free website audit service!

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