So you’ve been told SEO (Search Engine Optimisation) is really important to bring visitors to your website and convert them into paying clients. So where do you begin? You could hire an agency in which case scroll to the bottom and skip the rest of this article. Either way knowledge is power right? So it won’t hurt to pick up these five top starter tips.
These are the foundation of your SEO and you should dedicate plenty of time to research and choose the right keywords for each page on your website. These are words which people online are likely to use to find your page. Research your competition and find out what’s working for them. Use this to create a list of keywords That you will use on your site.
Good SEO relies on people sharing your content so make sure you have a presence and build up a following on social media. Share your content and encourage your visitors to do the same regularly. Make sure your social posts link back to your site.
Keep it fresh
Update your site regularly with new and interesting content. Search engines favour sites that are regularly updated. A blog is a great way to do this along with a content calendar that helps you regularly schedule your articles.
Make sure all your content is easy to access, understand and share. This means your pages load quickly, can be viewed on any device and is written in plain English or a language the reader easily understands.
Google now insists on https protocols for websites so if your site doesn’t have the padlock icon your ranking will be negatively affected. There are a number of providers that can provide SSL certificates. Most hosting providers also bundle these certificates with their hosting plans.
If you would like to know more about SEO real this article which goes into more detail. You can also get in touch with us to find out how we can bring more visitors to your website and convert them into paying customers.
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